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Pilot Action in Germany: More Awareness for the Metal Cluster
Written by Administrator   
Tuesday, 28 May 2013 06:46
The Metal Cluster Brandenburg and the cluster initiative profil.metall took part in the world’s biggest industrial fair – the Hannovermesse – in April 2013 and presented the cluster and the cluster member’s competences.

One of the key tasks for the metal cluster defined during C-Plus process is to enhance the economic perspectives by increasing the degree of Brandenburg’s awareness as an innovative and strong metal industry location within the region and beyond. To improve regional industrial image new marketing and communication measures were developed and brought into action during the C-Plus project.
To promote Brandenburg’s metal industry nationwide and internationally, a joint presentation concept for profil.metall and the Metal Cluster was developed.

Managers of the cluster and the cluster initiative presented the regional metal industry at the Hannovermesse together with partners like Kjellberg Finsterwalde, the Brandenburg Technical University Cottbus and cities of Frankfurt (Oder) and Eisenhüttenstadt.
Besides many trade and professional visitors also political key actors, e.g. Brandenburg’s Ministers for Economic and European Affairs and for Science, Research and Culture visited the cluster’s fair booth and were informed about the profile and the competences of Brandenburg’s metal cluster.

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